Human centred design

Human centred design is a process by which a service/product is designed based on the needs of the user.

The user plays a part in all aspects of the process from insights gathering to idea generation, prototyping and trialling.

Taking a project through human centred design stages will ensure that you build deep empathy with the communities and individuals you’re designing for, figure out how to turn what you’ve learned into a chance to design a new solution, and you’ll build and test your ideas before finally putting them out into the world.

Medicines Optimisation

Client: Department of Health (DoH)

Project Details

Together with DoH, the Innovation Lab delivered a workshop to understand how to put patients at the centre of the medicines prescribing process and enable them to take ownership of their treatment. The Lab focused on patients and their experience to achieve the goals of reducing wastage of medicines, ensuring medicines are taken correctly and to help patients improve their outcomes.


 Six prototyped ideas were presented to the lab team during the refinement stage of the process. After the evaluation of the six prototyped ideas, five have been taken forward for further action:

  1.  medicine review at community pharmacy
  2.  patient clinical review
  3.  family carer training plan
  4.  promote the increased utilisation of other Health Care professionals
  5.  Good morning call service and dedicated Medicines page on the nidirect website

Waste Management

Client: Department of Agriculture, Environment and Rural Affairs (DAERA)

Project Details

At the request of DAERA the lab convened all 11 councils and selected stakeholders to generate ideas on how to increase the quantity and quality of household kerbside recycling to meet EU targets of 50 per cent by 2020.


The Lab Team are planning a behavioural insights workshop and a school’s challenge to progress several ideas from the main workshop. The aim is to design prototypes to be trialled in the council areas.

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