Personas were done to compile the findings into four types of people who recycle:
- Avid Recycler
- Regular Recycler
- Occasional Recycler
- Non Recycler
Some of the reasons citizens gave for recycling include:
“...because I want to leave the world a better place for the kids”
“I guess I’m used to it and its a good thing to do”
“I only recycle because we are told to do so.”
And reasons for not recycling include:
“I’m not interested in recycling to be honest. It’s just laziness really. I tip everything in the one bin – there’s only two of us in the house anyway”
“I don’t recycle because as I don’t have the time with three kids and even if I did I wouldn’t know what to put in”
“I don’t believe in it. I put it all in the black bin – that’s what you pay your rates for!”
Citizen Personas